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How Does It Work? In January of 2006, we abandoned the traditional "issue" format in favor of a more dynamic and timely system in which we actively search the Internet for news stories on a daily basis. Whenever we find a relevant article which we feel may be of interest to our readers, we post a short preview under the appropriate topic heading, with a hot link to the Web page where the reader may find additional information.

How Can I Get My Press Releases Covered? One of the biggest advantages of our new approach is that you need only provide the URL of your press release page in order to ensure that we will review your press releases within a short period of time after they are posted. Obviously, for maximum exposure, you must maintain a press release page on your Web site and tell us about it so that we may add it to our database. While we may still consider press releases that are not posted on a company's Web site, there will most certainly be a longer delay between the time when these press releases become available and when they are eventually reviewed and posted on our site.

Why Wasn't My Last Press Release Covered? To ensure that our readers receive the most relevant and informative news stories, we carefully review each press release before deciding whether to include it. Like the environmental profession itself, our readers represent diverse interests. So we sometimes cover topics that may seem to stretch the definition of EH&S software. As a result, while we infrequently decide that a particular news item is outside the scope of our publication, it is far more likely that the decision not to cover your press release is based on the answer to one of the following questions which constitute informal guidelines for our decision-making process:

  • Is the item newsworthy? Sometimes a company will create a press release that merely touts the features or advantages of their software, or explains why they believe their company is the best. If it isn't news, we aren't likely to cover it.
  • Is the item really new? In an effort to get the most mileage out of a particular news story, a company might be tempted to post several press releases on the same topic, each with a different spin. Chances are, if we've covered it in the past, we aren't going to knowingly cover it again; even if you include a little more information and change the title.
  • Is the press release dated? If you don't include a release date, we have no way of knowing if your press release is news or history, or if we might already have covered it years ago.
  • Did you include the facts? Consider the headline: "XYZ Company Has Record Year." Every company has a record year its first year. In fact, a typical well-run company might be expected to have quite a few record years. The question we have to consider is: when does a record year become news? The answer is obviously subjective, but we have no basis for making that determination if you don't give us the facts. Try to tell us exactly how you define a record year (e.g., record sales, record income, record profits, record growth) and give us the facts (e.g., how much did your sales, income, profits, growth increase?).

With these guidelines in mind, we encourage you to create a press release page on your Web site [a real press page, not just a blog] if you do not already have one; and to send us the url of the page so that we may include it in our database. That's all there is to it. We'll even let you know via email at the end of any month that we've covered one of your press releases.

© 2006 Donley Technology.
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